Case Studies

YGM / OUR WORK

Case Studies

See how thoughtful strategy, clear content and practical execution come together. We share the work we can verify, without invented results or inflated claims.

Laptop displaying a clean modern website design, illustrating YGM's website work
Illustrative design visual, not a claimed client result

YGM Website Rebuild

Internal project · 2026

We rebuilt the YGM website around a clearer services structure, practical monthly pricing and a forest-and-gold visual direction.

Challenge: Present the agency’s work clearly and make it easier for prospective clients to find relevant services.

Approach: Develop a brand direction, organize service offerings, publish a homepage and pricing page, and build dedicated service pages using WordPress.

What is verified: The homepage, pricing page, services overview and five dedicated service pages were published through WordPress. We are still completing design, accessibility, SEO metadata and conversion QA.

Results: No traffic, ranking, inquiry or revenue lift is claimed. Those outcomes require measurement over time.

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Client project stories

Selected client work and reported outcomes. Performance figures and third-party recognition are presented as reported until supporting records and permissions are confirmed.

147 Photos

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YGM Package: Growth

Social media · SEO · Blogging

Challenge: Help more potential clients discover the photography brand online.

Our work: Social media campaigns, search-focused blog content and SEO strategy to improve visibility and bring visitors to the website.

Reported result: A 140% increase in website traffic attributed to the combined SEO and social campaigns. Analytics and measurement dates are pending verification.

Black Renaissance

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YGM Package: Growth

Festival branding · Marketing campaigns

Challenge: Build recognition for a Black-focused music festival in Arizona.

Our work: Brand positioning and marketing campaigns designed to increase the festival’s cultural visibility.

Reported impact: The festival became a leading Black-focused music festival in Arizona, attracted academic dissertation interest in its festival identity and branding, and received recognition from multiple celebrities. Specific rankings, publications and endorsements are pending documentation.

Screenshot of Alabaster Beauty Club website

Alabastor Skin Care

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YGM Package: Strategic

Brand strategy · Positioning

Challenge: Develop a distinctive skincare brand presence.

Our work: Branding strategy and positioning for fashion and beauty audiences.

Reported recognition: Associations with New York Fashion Week, Los Angeles Fashion Week and Aveda. The nature of each feature or participation is pending source verification.

Screenshot of Pet Store For You website

Pet Store For You

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YGM Package: Growth

Social Media & SEO

Challenge: Increase visibility for an online pet store and turn more website visits into customer inquiries.

Our work: Social media marketing and SEO campaigns designed to attract relevant visitors and generate more leads.

Reported results: 100% increase in website traffic and 300% increase in leads. These figures are client-reported; analytics, lead definitions and measurement periods have not yet been independently verified.